I want to take a moment to reflect on the remarkable vintage cars that have been a part of Watershed's journey. These iconic vehicles not only hold a rich history but also embody the essence of surf culture and play a crucial role in shaping our brand's identity.

1971 Series 3 Land Rover

One of the earliest treasures to grace the Watershed collection was the 1971 Series 3 Land Rover. This rugged beauty, dressed in army green, carried with it the stories of adventure and exploration. Its hand-painted signage served as a testament to the vehicle's character, marking it as a true companion for those who sought to conquer the uncharted territories. This Land Rover not only navigated through treacherous landscapes but also symbolised the spirit of resilience and determination.

1971 VW Bay Window Van

Another iconic vehicle that found its home at Watershed was the 1971 VW Bay Window Van. Lowered on air ride with radar wheels, this classic epitomised the free-spirited and laid-back vibe of the surfing community. The van's hand-painted vintage sign-writing added a touch of authenticity, capturing the nostalgia of a bygone era. The VW van has become a symbol of gathering and camaraderie, as surfers pile in, boards in tow, and embark on unforgettable road trips in search of the perfect wave.

1977 Chevrolet Silverado Pickup

The arrival of the 1977 Chevrolet Silverado Pickup marked a turning point for Watershed. Imported all the way from Texas, this Californian-style surf truck brought a new level of excitement and power. As the sun-kissed beaches met the open road, this iconic pick-up became a symbol of freedom and adventure. With it's super Low ride and wide rear wheels, we gave it a classic but aggressive stance that captured the rebellious spirit of surf culture. The 5.7-litre V8 engine with double straight through exhausts and edelbrock race carb complemented the truck's bold presence. It stood as a testament to the fusion of style, functionality, and passion that Watershed embodies.

The Importance of Iconic Vehicles for us

These vintage cars have played an integral role in Watershed's brand journey. They have not only captured the attention of enthusiasts and collectors but have become an inseparable part of surf culture. These vehicles, with their unique histories and modifications, tell stories of resilience, freedom, and the pursuit of adventure. They serve as a tangible reminder of the brand's commitment to authenticity and its deep roots within the surf, lifestyle and car culture.

Having iconic vehicles as part of the Watershed brand is vital as it fosters a sense of connection and nostalgia among customers. It allows them to transcend the present and immerse themselves in the rich history of surf culture. These vehicles serve as a physical representation of the brand's values and aspirations, resonating with surfers and car enthusiasts who share a similar passion for culture and the open road.

As Watershed continues to evolve, these vintage cars remain as cherished artefacts, reminding us of the journey we have undertaken and the spirit that propels us forward. They symbolise the heritage and soul of the brand and will forever hold a special place in the hearts of those who have been touched by their presence.

The collection of vintage Watershed cars, from the 1970 Series 2 Land Rover to the 1977 Chevrolet Silverado Pickup, carry not only a rich history but also embody the spirit of surf culture. They serve as tangible reminders of our brand's values and aspirations, connecting with customers on a deep and emotional level. These iconic vehicles have become a cherished part of the Watershed brand, reflecting the passion for exploration and the pursuit of adventure that lies at its core.